Don’t forget to add a fun, relevant call-to-action button to your email. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Sit up straight. Keep an eye on your email open rate to analyze and improve performance! Test, test, and test again! Make sure your email looks good on all devices before you send it out. Fighting off robots… I’m worth the wait Is anyone even reading this?