Keep an eye on your email open rate to analyze and improve performance! Let your imagination run wild. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Not just a pretty interface 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t forget to add a short preview description to encourage people to click on your email. Is anyone even reading this? Don’t forget to add a fun, relevant call-to-action button to your email.