Keep an eye on your email open rate to analyze and improve performance! One Mississippi, two Mississippi… Keep your email subject line short and attention-grabbing. Don’t forget to add a short preview description to encourage people to click on your email. Let your imagination run wild. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t make ‘em yawn! Keep your emails exciting and brief. Feel free to spin in your chair while you wait