Don’t make ‘em yawn! Keep your emails exciting and brief. Keep your email subject line short and attention-grabbing. My day’s been ok, how’s yours? I wish I looked as good as you while waiting Feel free to spin in your chair while you wait Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Not just a pretty interface