A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Sit up straight. Not just a pretty interface Is anyone even reading this? "I use PosterMyWall to create flyers for the MANY non-profit organizations that we are involved with!" - Stachia Generating witty text... Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Test, test, and test again! Make sure your email looks good on all devices before you send it out.