Keep an eye on your email open rate to analyze and improve performance! Generating witty text... Fighting off robots… Don’t forget to add a short preview description to encourage people to click on your email. I wish I looked as good as you while waiting "Our charity nursery has improved their event marketing thanks to PosterMyWall flyers!" - Paula 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Test, test, and test again! Make sure your email looks good on all devices before you send it out.