Sit up straight. Not just a pretty interface [insert fun loading text here] Test, test, and test again! Make sure your email looks good on all devices before you send it out. Keep your email subject line short and attention-grabbing. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. My day’s been ok, how’s yours? Don’t forget to add a fun, relevant call-to-action button to your email.