Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a short preview description to encourage people to click on your email. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Fighting off robots… Want the loading time to be longer so we can spend more time together :) I wish I looked as good as you while waiting Not just a pretty interface Keep an eye on your email open rate to analyze and improve performance!