Keep an eye on your email open rate to analyze and improve performance! Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a fun, relevant call-to-action button to your email. Boost your email opens with a punchy subject line. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Fighting off robots… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Sit up straight.