Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t forget to add a short preview description to encourage people to click on your email. My day’s been ok, how’s yours? Generating witty text... Keep an eye on your email open rate to analyze and improve performance! One Mississippi, two Mississippi… Keep your email subject line short and attention-grabbing. Feel free to spin in your chair while you wait