Fighting off robots… Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a fun, relevant call-to-action button to your email. One Mississippi, two Mississippi… "Our charity nursery has improved their event marketing thanks to PosterMyWall flyers!" - Paula Don’t forget to add a short preview description to encourage people to click on your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.