Don’t forget to add a short preview description to encourage people to click on your email. Get creative with emojis in email subject lines to increase open rates! Keep an eye on your email open rate to analyze and improve performance! Is anyone even reading this? 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Avoid getting marked as spam! Only email people who have agreed to receive emails from you. We’re very font of you because you’re our type. Don’t forget to add a fun, relevant call-to-action button to your email.