Don’t forget to add a short preview description to encourage people to click on your email. [insert fun loading text here] Is anyone even reading this? I’m worth the wait A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Generating witty text... Don’t make ‘em yawn! Keep your emails exciting and brief. Test, test, and test again! Make sure your email looks good on all devices before you send it out.