Let your imagination run wild. Don’t make ‘em yawn! Keep your emails exciting and brief. "I use PosterMyWall to create flyers for the MANY non-profit organizations that we are involved with!" - Stachia Don’t forget to add a short preview description to encourage people to click on your email. One Mississippi, two Mississippi… Sit up straight. Keep an eye on your email open rate to analyze and improve performance! Keep your email subject line short and attention-grabbing.