Keep an eye on your email open rate to analyze and improve performance! Opening the door to unlimited creativity… A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Don’t make ‘em yawn! Keep your emails exciting and brief. Don’t forget to add a short preview description to encourage people to click on your email. Fighting off robots… Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t forget to add a fun, relevant call-to-action button to your email.