Not just a pretty interface Don’t forget to add a fun, relevant call-to-action button to your email. Is anyone even reading this? Generating witty text... My day’s been ok, how’s yours? Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t make ‘em yawn! Keep your emails exciting and brief.