Test, test, and test again! Make sure your email looks good on all devices before you send it out. Not just a pretty interface Keep an eye on your email open rate to analyze and improve performance! Is anyone even reading this? Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a short preview description to encourage people to click on your email. Don’t make ‘em yawn! Keep your emails exciting and brief. "Our charity nursery has improved their event marketing thanks to PosterMyWall flyers!" - Paula