Is anyone even reading this? Don’t forget to add a short preview description to encourage people to click on your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Keep an eye on your email open rate to analyze and improve performance! Don’t make ‘em yawn! Keep your emails exciting and brief. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Generating witty text... Let your imagination run wild.