I wish I looked as good as you while waiting Generating witty text... Avoid getting marked as spam! Only email people who have agreed to receive emails from you. [insert fun loading text here] Test, test, and test again! Make sure your email looks good on all devices before you send it out. Not just a pretty interface A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Keep your email subject line short and attention-grabbing.