Test, test, and test again! Make sure your email looks good on all devices before you send it out. Is anyone even reading this? Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep your email subject line short and attention-grabbing. Not just a pretty interface Want the loading time to be longer so we can spend more time together :) [insert fun loading text here] 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!