Don’t forget to add a short preview description to encourage people to click on your email. Is anyone even reading this? Fighting off robots… Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t make ‘em yawn! Keep your emails exciting and brief. Sit up straight. Keep an eye on your email open rate to analyze and improve performance! Get creative with emojis in email subject lines to increase open rates!