Test, test, and test again! Make sure your email looks good on all devices before you send it out. Not just a pretty interface 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! One Mississippi, two Mississippi… Let your imagination run wild. [insert fun loading text here] Get creative with emojis in email subject lines to increase open rates! Avoid getting marked as spam! Only email people who have agreed to receive emails from you.