Test, test, and test again! Make sure your email looks good on all devices before you send it out. Let your imagination run wild. Feel free to spin in your chair while you wait Keep your email subject line short and attention-grabbing. Generating witty text... Don’t make ‘em yawn! Keep your emails exciting and brief. Keep an eye on your email open rate to analyze and improve performance! 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!