Don’t forget to add a short preview description to encourage people to click on your email. Let your imagination run wild. I wish I looked as good as you while waiting Is anyone even reading this? Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a fun, relevant call-to-action button to your email. One Mississippi, two Mississippi… Test, test, and test again! Make sure your email looks good on all devices before you send it out.