Don’t make ‘em yawn! Keep your emails exciting and brief. Don’t forget to add a fun, relevant call-to-action button to your email. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Get creative with emojis in email subject lines to increase open rates! Don’t forget to add a short preview description to encourage people to click on your email. Generating witty text... 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Test, test, and test again! Make sure your email looks good on all devices before you send it out.