Avoid getting marked as spam! Only email people who have agreed to receive emails from you. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Keep your email subject line short and attention-grabbing. Try different email subject line styles to find what gets the most opens. Not just a pretty interface Test, test, and test again! Make sure your email looks good on all devices before you send it out. My day’s been ok, how’s yours? [insert fun loading text here]