Sit up straight. Don’t forget to add a fun, relevant call-to-action button to your email. Feel free to spin in your chair while you wait Generating witty text... Test, test, and test again! Make sure your email looks good on all devices before you send it out. I wish I looked as good as you while waiting Let your imagination run wild. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.