Fighting off robots… Don’t forget to add a fun, relevant call-to-action button to your email. Want the loading time to be longer so we can spend more time together :) Don’t make ‘em yawn! Keep your emails exciting and brief. Don’t forget to add a short preview description to encourage people to click on your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. One Mississippi, two Mississippi… Try different email subject line styles to find what gets the most opens.