Test, test, and test again! Make sure your email looks good on all devices before you send it out. Not just a pretty interface Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Fighting off robots… Generating witty text... "Our charity nursery has improved their event marketing thanks to PosterMyWall flyers!" - Paula "I use PosterMyWall to create flyers for the MANY non-profit organizations that we are involved with!" - Stachia Try different email subject line styles to find what gets the most opens.