Don’t forget to add a fun, relevant call-to-action button to your email. One Mississippi, two Mississippi… Get creative with emojis in email subject lines to increase open rates! [insert fun loading text here] Test, test, and test again! Make sure your email looks good on all devices before you send it out. Is anyone even reading this? Avoid getting marked as spam! Only email people who have agreed to receive emails from you. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!