One Mississippi, two Mississippi… Don’t forget to add a short preview description to encourage people to click on your email. Don’t make ‘em yawn! Keep your emails exciting and brief. We’re very font of you because you’re our type. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Let your imagination run wild. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Keep an eye on your email open rate to analyze and improve performance!