Don’t forget to add a fun, relevant call-to-action button to your email. Let your imagination run wild. Don’t forget to add a short preview description to encourage people to click on your email. Keep your email subject line short and attention-grabbing. [insert fun loading text here] Keep an eye on your email open rate to analyze and improve performance! Fighting off robots… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!