Is anyone even reading this? 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Keep your email subject line short and attention-grabbing. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a short preview description to encourage people to click on your email. Sit up straight. Keep an eye on your email open rate to analyze and improve performance! Not just a pretty interface