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Don’t forget to add a fun, relevant call-to-action button to your email. Keep your email subject line short and attention-grabbing. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Not just a pretty interface One Mississippi, two Mississippi… Keep an eye on your email open rate to analyze and improve performance! Try different email subject line styles to find what gets the most opens. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!
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