One Mississippi, two Mississippi… Don’t forget to add a short preview description to encourage people to click on your email. I wish I looked as good as you while waiting Sit up straight. Test, test, and test again! Make sure your email looks good on all devices before you send it out. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Keep an eye on your email open rate to analyze and improve performance! Don’t forget to add a fun, relevant call-to-action button to your email.