Don’t forget to add a fun, relevant call-to-action button to your email. Let your imagination run wild. One Mississippi, two Mississippi… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Try different email subject line styles to find what gets the most opens. Keep an eye on your email open rate to analyze and improve performance! Test, test, and test again! Make sure your email looks good on all devices before you send it out. Not just a pretty interface