Don’t make ‘em yawn! Keep your emails exciting and brief. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. [insert fun loading text here] I’m worth the wait 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Sit up straight.