Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Generating witty text... Test, test, and test again! Make sure your email looks good on all devices before you send it out. [insert fun loading text here] Boost your email opens with a punchy subject line. Let your imagination run wild. Don’t make ‘em yawn! Keep your emails exciting and brief. Keep your email subject line short and attention-grabbing.