51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Feel free to spin in your chair while you wait Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t forget to add a short preview description to encourage people to click on your email. Is anyone even reading this? I wish I looked as good as you while waiting Keep an eye on your email open rate to analyze and improve performance!