Not just a pretty interface Don’t make ‘em yawn! Keep your emails exciting and brief. Is anyone even reading this? One Mississippi, two Mississippi… Try different email subject line styles to find what gets the most opens. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t forget to add a fun, relevant call-to-action button to your email. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.