Don’t forget to add a short preview description to encourage people to click on your email. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. One Mississippi, two Mississippi… Don’t forget to add a fun, relevant call-to-action button to your email. [insert fun loading text here] Try different email subject line styles to find what gets the most opens. Sit up straight. Feel free to spin in your chair while you wait