Not just a pretty interface Let your imagination run wild. Keep your email subject line short and attention-grabbing. I wish I looked as good as you while waiting Want the loading time to be longer so we can spend more time together :) [insert fun loading text here] 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Test, test, and test again! Make sure your email looks good on all devices before you send it out.