Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Try different email subject line styles to find what gets the most opens. Is anyone even reading this? Don’t forget to add a fun, relevant call-to-action button to your email. One Mississippi, two Mississippi… Don’t forget to add a short preview description to encourage people to click on your email. Get creative with emojis in email subject lines to increase open rates! Sit up straight.