Test, test, and test again! Make sure your email looks good on all devices before you send it out. Is anyone even reading this? Don’t forget to add a short preview description to encourage people to click on your email. Boost your email opens with a punchy subject line. One Mississippi, two Mississippi… A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. My day’s been ok, how’s yours? I’m worth the wait