Test, test, and test again! Make sure your email looks good on all devices before you send it out. Opening the door to unlimited creativity… Keep an eye on your email open rate to analyze and improve performance! Keep your email subject line short and attention-grabbing. Don’t forget to add a fun, relevant call-to-action button to your email. Fighting off robots… [insert fun loading text here] Don’t forget to add a short preview description to encourage people to click on your email.