Not just a pretty interface Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a short preview description to encourage people to click on your email. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t make ‘em yawn! Keep your emails exciting and brief. One Mississippi, two Mississippi… Keep an eye on your email open rate to analyze and improve performance! A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.