Don’t forget to add a fun, relevant call-to-action button to your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Is anyone even reading this? One Mississippi, two Mississippi… Keep your email subject line short and attention-grabbing. Don’t make ‘em yawn! Keep your emails exciting and brief. Generating witty text... Avoid getting marked as spam! Only email people who have agreed to receive emails from you.