Test, test, and test again! Make sure your email looks good on all devices before you send it out. Get creative with emojis in email subject lines to increase open rates! I’m worth the wait My day’s been ok, how’s yours? 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! One Mississippi, two Mississippi… Let your imagination run wild. Keep your email subject line short and attention-grabbing.