Keep an eye on your email open rate to analyze and improve performance! Test, test, and test again! Make sure your email looks good on all devices before you send it out. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Try different email subject line styles to find what gets the most opens. Don’t forget to add a fun, relevant call-to-action button to your email. Not just a pretty interface Fighting off robots… Is anyone even reading this?