Don’t forget to add a fun, relevant call-to-action button to your email. Fighting off robots… Test, test, and test again! Make sure your email looks good on all devices before you send it out. One Mississippi, two Mississippi… Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Get creative with emojis in email subject lines to increase open rates! Boost your email opens with a punchy subject line. Keep an eye on your email open rate to analyze and improve performance!