Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a fun, relevant call-to-action button to your email. Feel free to spin in your chair while you wait Don’t make ‘em yawn! Keep your emails exciting and brief. My day’s been ok, how’s yours? Not just a pretty interface A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Sit up straight.