Don’t forget to add a short preview description to encourage people to click on your email. "Our charity nursery has improved their event marketing thanks to PosterMyWall flyers!" - Paula [insert fun loading text here] Is anyone even reading this? Keep an eye on your email open rate to analyze and improve performance! One Mississippi, two Mississippi… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t make ‘em yawn! Keep your emails exciting and brief.