I’m worth the wait Don’t make ‘em yawn! Keep your emails exciting and brief. Don’t forget to add a short preview description to encourage people to click on your email. Keep your email subject line short and attention-grabbing. [insert fun loading text here] We’re very font of you because you’re our type. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Avoid getting marked as spam! Only email people who have agreed to receive emails from you.